Intermediate Web Design: Content Editor

Team Role: Content Editor

As the content editor it is my duty to insure the quality of all written content within the site. I will be responsible for the tone of the site. I will create the copy for the site content. My duty is to create a voice for the website that will immerse the audience and direct them to the message we are trying to convey. It is my job to make sure this message is clear and concise. My goal is to insure that the identity and idea is clear and consistent.

In addition, I will also me involved with the planing for SEO. My efforts will be based on careful, consistent use of keyword language and heading markup. My goal is to make the site as search-friendly as possible.A challenge I might expect with this role is creating a clear and consistent content. Also, another challenge could be to be the creative aspect of the copy.

Reading from Web Style Guide 3rd Edition:

Content Inventory

Building an inventory or database of existing and needed content will force you to take a hard look at your existing content resources and to make a detailed outline of your needs. Once you know where you are short on content you can concentrate on those deficits and avoid wasting time on areas with existing resources that are ready to use. A clear grasp of your needs will also help you develop a realistic schedule and budget.